Promotional photoshoot for Haworth’s first sofa system, the Cabana Lounge. We wanted to bring the outside in for this shoot, using heavy plants alongside blues and greens. Cabana Lounge creates an oasis inside of the office.

art director: alysia menendez
photographer: leigh ann cobb
stylist: mimi ray
interior designer: anne rajkovich
producer: mary seeger

Photoshoot for Haworth’s new storage line, Be_Hold. We created a space that felt inspiring and intentional, with the ability to incorporate many pieces from this product’s large statement of line.

art director: alysia menendez
photographer: leigh ann cobb
stylist & wardrobe: grace kelly
hmua: mani abhishek
producer: jane reardon
interior designer: anne rajkovich

Promotional video for Haworth’s Upside height-adjustable desk, Upside.

art direction and concept: alysia menendez
talent casting: alysia menendez
styling and wardrobe: meg case
director/editor: dustin foster
cinematographer: brad porter
produced by chop & hue

Here at Haworth, photography and videography humanize the deep research that goes into our understanding of how people use space and furniture, bringing product to life in aspirational ways by showing how it fits into our lives.

The following guidelines explain the principles behind this approach and offer visual inspiration and guidance. The first portion that is previewed here as part of a 117 page document has been based off the 3 pillars and applies both to photography and video. These pillars are Natural, Authentic, and Balanced that were developed as part of our rebrand by Apartamento Studios.

A Ceros web experience is coming soon.

When given the choice, people are drawn to the places that make them feel the best and most productive. What we’ve known as the “office” has evolved into a place of social context—way more collaborative than it’s ever been. Social spaces are flexible, communal, and inspiring, so people can pause, gather, connect, and refresh.

Campaign done with Haworth for Social Spaces.

art direction: alysia menendez
photographer: leigh ann cobb
stylist: mimi ray

Studio shoot for Haworth’s new b to c online store featuring a variety of products shot with residential consumer in mind.

art director and concept: alysia menendez
photographer: pete mcdaniel
stylist: meg case

Promotional video for Haworth’s new chair, Veda. Veda is a light-scale chair that lets people collaborate or focus in comfort. Like a ribbon, it is flexible yet supportive—flawless curvature and minimal mass. Veda conveys form and function, rooted in decades of Italian design heritage.

art direction and concept: alysia menendez
VO casting: alysia menendez
editor: dustin foster
director and cinematographer: brad porter
produced by chop & hue

Residential photography for the new b to c website for Haworth including products exclusive to the site.

art director: alysia menendez
photographer: cecilia proskauer
stylist & wardrobe: meg case
hmua: kathy price
producer: jane reardon
interior designer: anne rajkovich

Promotional animation for Haworth’s new sofa line, Cabana Lounge.

art direction and concept: alysia menendez
motion design and animation: daniel wiltshire
animation: morgan tinney
illustration: jody williams
executive producer: amy marinari
sound design and mix: steve maslan

Full brand created for Michigan Avenue Dentistry with Bultema Group.

Animation for Haworth’s chair launch, Maari.

art direction, story board and concept: alysia menendez
post: chop & hue
executive producer: amy marinari
producer: samantha vlaming
motion design: daniel wiltshire
composer: christian cullen